Every carpet is the culmination of an idea, one that an artistic mind put together and then translates it into a design to be woven.

In the world of hand-made rugs, to convert an idea to a carpet often takes months and even years. The lengthy time between the birth of an idea and the materialization of the result, can be very frustrating. This is because speed and cost are the dominant principles.

Therefore, machines help designers and producers to achieve higher efficiency to offer wider collections and allowing the rugs to be more affordable.