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In today’s fast-paced world, specific skills honed over centuries are nearly lost, as the old masters who once practised them are either too old or have passed on. Even when such skills can be applied, they often cannot be commercially justified. As a result, the craftsmanship and traditions that have shaped beautiful, enduring products for centuries are vanishing, leaving us with different and, at times, less intriguing objects. There is something inherently appealing about doing things the old way; perhaps it lies in the slower, deliberate process that remains within the mental and physical rhythms of the human body, far removed from the speed of machines.
It is through this slow, thoughtful process that a product can be imbued with soul and life, like this remarkable carpet. The villagers who continue to produce such pieces are extraordinary, preserving their age-old traditions, living in harmony with nature, and working as their ancestors did. We take immense pride in collaborating with these skilled artisans, supporting them with their looms, advising on colour choices, and helping to keep traditional designs alive. Together, we create stunning rugs that honour the past, made with hand-spun yarn, natural dyes, and age-old knotting techniques—keeping the soul of craftsmanship alive in every thread.